Facebook needs to crack down on fake “Live” videos
Was that space walk or climb of a massive antenna tower really shot on Facebook Live? No. Is the point of Facebook Live to show a virtual clock counting down to the new year? No. Yet these are some of the videos that have crookedly taken advantage of the notifications and extra News Feed visibility of Facebook Live posts.
Facebook’s fake news problem isn’t isolated to text articles. Both social media-specific outlets like Interestinate and big name publishers paid by Facebook like BuzzFeed are abusing the Live video format to boost their viewership and score new followers. 5 of the top 10 Facebook Live videos of 2016 were just graphical counters, like countdown clocks and polls.