HOW DO YOU WRITE JAW – DROPPING, EYE – POPPING HEADLINES THAT GET A TON OF EYES?
Contribution by Marketing Doctors With Permission Justin Vicars,
Your content needs to “STAND OUT”. Because the only alternative to standing out is to fade away into all the noise.
You know that when I say that there are lots of ways that you can stand out & get your sales page read. Right? But it does really matter which strategy you use, the 1st step is always the same: You need to writing a knockout, jaw-dropping headline.
Ok Be Warned this is a doozie of a post!!!
WHY ARE HEADLINES IMPORTANT?
It’s said that headlines are the gateway to your content. It might be the biggest deciding factor in whether or not someone clicks on your link to read more.
Around 8 out of 10 people will read your headline on average, but only 2 out of 10 will read the rest… Now do you see why headlines will be the most important thing you’ll write. I hear you asking but how? Got you covered
HOW DO YOU WRITE HEADLINES THAT GET A TON OF EYES?
I use these 3 secrets in my own business at different times, depending on where the inspiration strikes me. You Ready?
1. Get inspired by the best headlines of all time
Here’s a popular example: How to win friends & influence people. Here are just some of the recent headlines that I’ve noticed which have been inspired by it:
a. How Your Low Prices Are Killing Your Business And Your Dreams
b. How To Make Progress On Your Business And Keep A Full Time Job
2. Build your own list of inspiration headlines
For the next week, I want to challenge you to write down every single headline that you click on. Yes! Every. Single. One.
Make a note when you click on something via Twitter or that email newsletters you open & what the subject lines were. (Those subject lines… they’re headlines too.)
Also remember to make a note of what you click on when scrolling through your favourite blogs. The goal is by the end of the week, you’ll have your own list of clickable headlines to inspire you the next time you’re writing a blog post or sales page or anything that needs to get your dream client’s attention.
Okay yes some of the greatest headlines of all time might be feeling old, stale & uninspiring, but now you’ve got a list that appeals to you more personally that you can tweek. Sometimes, that’s all it takes to inject some attention-grabbing mojo into your headlines
3. Brainstorm 19 headlines before you decide on just one
We’re not all creative geniuses all of the time. So it goes without saying half of the headlines you create will be absolutely ridiculous, some of them will make no sense at all, & plenty of others will be flat & boring . Sometimes, we just suck at writing headlines, myself included. It’s normal.
But, it’s so satisfying when you strike upon one that’s perfect.
The trick is to get out all the muck, so that you can get to the gold.
So I challenge you to brainstorm 19 headlines for your offer. Yes, nineteen. One. Nine.
I know it’s a lot, but it’s soooo worth it. After you’ve got 19, you can scroll through your list & easily spot the one that jumps off the page the most (because, let’s face it, most of them will never).
AT THE END OF IT…
If you invest some time working on your headlines (instead of just using the first one that comes into your head), you’re almost guaranteed to create something that will open your sales page with a BANG & a butt load of attention.
So make sure you get your list of ”19 Of The Greatest Headlines Ever Written” to help you kick your next sales page off with some extra BANG. Down load for Free : – http://bit.ly/28LwM5X — eater